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OMD China Expands Media Service to Zhenai with Advanced Analytics
Date£º2012-5-17  Hits£º


Guangzhou, China, 16 May, 2012 ¨C Zhenai.com, the leading online matchmaking site in China, retains OMD China for media assignment and extended the partnership to cover advanced analytics services. This comes as a result of a 3-way pitch involving Mindshare, Maxus and OMD. The pitch took place in early April and OMD was announced the winner last week. The account is estimated to be worth RMB 570 M in monitored spends.

This marks the third year of partnership between Zhenai and OMD. Zhenai has extended OMD services beyond media planning and buying to cover advanced analytics, dashboard creation and maintenance and branded content.

Zhenai.com is the most established brand among online matchmaking services. With 40 million registered members as of March 2012, Zhenai.com is the world¡¯s largest provider of integrated Internet and telephone matchmaking services to the Chinese-speaking single men and women.

SiewPing Lim, CEO OMD China said, "The continuation and expansion of the partnership is testament to OMD's ability to evolve ahead in anticipation of clients' needs." Lim continued "Given Zhenai's business model, it is critical for Zhenai's business partners to have in-depth understanding of what drives their business KPIs and to manage the returns on media investments in real time. It is extremely exciting for us to work with clients to help drive business outcomes rather than just media deliverables. We have evolved capabilities to provide advanced analytics services and the development of a tailor made dashboard. This truly propels OMD to a business partner with our client rather than just a media services provider."

"OMD's Business Intelligence team will work hand- in-hand with both the planning team and our client to provide ROI modeling based on client's business needs. The dashboard will enable continual monitoring and more importantly, real time optimization to the returns on client's communications investments." said Bhasker Jaiswal, Managing Partner, Business Intelligence, OMD China.


Notes to editors:

About OMD
OMD Worldwide (www.omd.com) is the leading media communications agency, with more than 8,000 employees across 100 countries serving the world¡¯s high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented six consecutive years, Adweek Global Media Agency of the Year for 2008, 2009 and 2011; and 2005, 2009, 2011 Media Agency of the Year by Advertising Age. OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).More information, please visit www.omd.com.

OMD China is a leading marketing communications and media investment solutions specialist. OMD drove the fastest growth within the industry over the past three years in China. Operating in Shanghai, Beijing and Guangzhou, OMD has more than 800 trained media specialists who embrace a client-centric vision and solution-driven approach. The OMD team is committed to building sustainable competitive advantage for clients in this complex and rapidly evolving market. OMD consistently demonstrates best-in-class financial practices, is 100% audit proven and has a 92% client retention rate. OMD continues to raise the bar in terms of industry thought leadership and achievements and is the recent recipient of 2011 ROI China Awards, 2011 Effie China Awards and 2011 China Digital Media Awards.

About Omnicom Media Group
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

About Zhenai Inc. With 40 million registered members as of March 2012, Zhenai.com is the world¡¯s largest provider of integrated Internet and telephone matchmaking services to the Chinese-speaking single men and women. Our services primarily target the 25 to 45 age group. Zhenai.com is headquartered in the city of Shenzhen, and has an office in Beijing, Shanghai, Guangzhou, Xiamen ,Hangzhou and Nanjing. More information, please visit www.zhenai.com/

Press Contact:
Arundhati Saha (Arun)
Senior Marketing Communications Manager, APAC
Omnicom Media Group
T: + 65 6876 6809
E: arundhati.saha@omnicommediagroup.com

Helen Xie
Corporate Communications Manager
OMD China
T: + 86 21 6263 3397
E: Helen.xie@omd.com

 

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